Keep your Google ads working when the phone goes quiet

What CrewBuddy can read

Once your account is connected, CrewBuddy can list your campaigns with their status and daily budget, plus spend, clicks, calls, conversions and cost per conversion for the last 7 or 30 days. It can list your keywords by cost and show the searches people actually typed before they clicked.

That last list is often the useful one. A painter paying for "how to paint cabinets" is paying for people who plan to do it themselves. CrewBuddy points those out in plain words, so you can decide what to block. Google explains the list in its search terms report help page.

Blocking searches that waste money

When you say so, CrewBuddy adds negative keywords to a campaign. A negative keyword stops your ad from showing on searches that contain it, so it never adds spend. CrewBuddy can also pause one campaign, ad group, ad or keyword that is costing money without bringing calls. Pausing is free, and you can switch it back on in Google Ads.

Building for the slow season

Tell CrewBuddy the work you want more of, where you work and what a day of ads should cost. It looks up your towns, counties or ZIP codes, then builds a Search campaign with an ad group, keywords and a responsive search ad. Those ads take up to 15 headlines of 30 characters and up to 4 descriptions of 90 characters, so CrewBuddy writes short lines about the work you actually do.

Everything it builds is saved paused, and the daily budget stays under the daily limit you set when you connected. You review the campaign in Google Ads and turn it on there. CrewBuddy cannot turn ads on, raise a budget, delete anything or touch billing. Keep in mind that Google can spend up to twice the average daily budget on a busy day and evens it out over the month.

What to expect

Ads can bring calls, and they can also bring clicks that go nowhere. No one can promise a number of calls, jobs or a top spot on Google. What CrewBuddy does is the upkeep that slips in a busy week: reading the numbers, cutting the waste and having the next campaign ready when work slows down.

We work with Google Search ads only. Facebook and Instagram ads are not supported. Ad spend is billed by Google to your own payment method and is not part of the CrewBuddy price.

Google Ads is an add-on: the Google Ads module, priced before you start and not part of any plan. See pricing. Connecting takes a Google Cloud project with the Google Ads API turned on and a sign-in from the Google account that runs your ads. We do it with you on your private setup page, never in a text.