Websites
A website that answers the first three questions
Customers who find you want to know three things fast: what you do, where you work and how to reach you. A small site that answers those beats a big one that does not.
Text it like this
Fictional example.
What to put on it
Lead with the work and the area: "Interior and exterior painting in Fairview, Oak Hill and Linden." Then a services page in your own words, a list of the towns you cover, your hours, and one clear way to ask for a quote. Real details beat adjectives: the kinds of homes you work on, how estimates work, how soon you usually start.
Only say what is true today. "Free estimates", "licensed" and "insured" belong on the site only when they are. Made-up reviews and badges can get a business in trouble with regulators and with Google.
Your license number
Many states require the license or registration number in advertising, and some count websites as advertising. California’s contractor board, for example, says the license number goes on all forms of advertising, including websites. Other states have their own rules, so check your state board. CrewBuddy puts the number in the footer when you give it and your state requires it.
How CrewBuddy builds and updates it
With the Website add-on, CrewBuddy builds the site from a few texts, checks it on phone and computer screens, and sends you screenshots before anything is public. The quote button opens a ready-written text to your phone in the customer’s own messages, so the site never stores what visitors type. Going live takes a one-time code for that exact version, and a bad change can be rolled back the same way. Sites are published to Netlify, a website host, and we set that and your domain up with you.
Photos cannot be placed on the site yet, so the design leans on your colors and clear writing; a captioned before-and-after video can go on it. If your site is on WordPress, the WordPress connection drafts changes there instead.
Keeping it current
A website that lists last year’s hours or a town you stopped serving costs you calls. Small updates by text keep it right: a new service, holiday hours, a new phone number. Each change is a new preview and a new code, so it takes a minute, not a call to a web designer.
Point your Google Business Profile and any ads at the same site, and keep the phone number the same everywhere. When customers see the same name, number and towns on every page, they trust it more.
The website recipe starts it in one text. Updates are the point: new services, a new town, holiday hours.
Sources: CSLB: advertising guidelines, Netlify documentation
The pages that matter
What a small contractor’s website needs, what your state may require on it, and how CrewBuddy builds, checks and updates one by text.
- Home: what you do and where, in one line.
- Services and service area, in plain words.
- A quote request that reaches your phone.